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Factual aims, credibly, to become Wikipedia 2.0


Imagine an online community that combines user contributions, editing and fact checking like Wikipedia, with automated data extraction like Google and complex artificial intelligence to create a rich description of the world around us that is continually refined over time. That’s what well-backed data startup Factual is aiming to create and every time I learn more about it, I fantasize about getting in and contributing to that community just like early contributors to Wikipedia did, says Marshall Kirkpatrick of ReadWriteWeb. While Wikipedia is a huge destination site, however, Factual is a data service that will be used as a platform by other sites that want to borrow the data it has captured and refined about places, people and things in the real world. Founder Gil Elbaz, one of the inventors of the technology that became Google’s advertising platform and the leader who raised money from red hot investors Andreesen Horowitz for Factual, did a fascinating interview with GPS Business News this morning where we learned more about the technology behind his site…

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