
Aiming to set ground rules for companies that collect personal data online and use that information for marketing purposes, the U.S. Commerce Department is calling for the creation of an online privacy “bill of rights” for internet users.
The proposal, outlined in a Commerce Department report issued Dec. 16, is intended to address growing unease about the vast amounts of personal data that companies are scooping up on the internet, from web browsing habits to smart phone locations to Facebook preferences. The information often is mined to help companies better target their advertising—a practice that has children’s advocacy groups in particular calling for more online privacy safeguards.
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