Without improved content, digital signage could ‘ride off into the sunset’

Campus technology leaders are searching for ways to make digital signage more effective at their schools.

Smart phones and tablets shouldn’t be seen as competitors to a campus’s digital signs, but as companions, and colleges should make sure on-screen content grabs students’ attention, digital signage experts said March 7 at an industry tradeshow.

During a panel discussion at the Digital Signage Expo (DSE) in Las Vegas, campus technology leaders said digital signs run the risk of becoming irrelevant if decision makers don’t embrace new approaches to signage.

Higher education has seen a boom in digital signage usage. After 1,500 U.S. campuses added digital signs in 2010—displaying information such as course schedules, upcoming campus events, and weather reports—more than 8,400 digital screens were installed at colleges and universities in 2011, according to a report from Northern Sky Research, a market research firm.…Read More

Digital Signage Expo promises newest in digital communications developments

Digital signage is already commonplace in education.
Digital signage is already commonplace in education.

The Digital Signage Expo is one of the world’s largest international tradeshow and conference dedicated to digital signage, interactive technology, and digital out-of-home networks. Education professionals can avail themselves of seminar curricula geared to helping educators, their administrators, financial officers, and technology specialists quickly understand how to budget for, purchase, deploy, and manage all aspects of a campus-wide digital communications solution.

The conference runs Feb. 22, 2011 through Feb. 24, 2011 at the Las Vegas Convention Center in Las Vegas, Nev.

Conference information is available at http://www.digitalsignageexpo.net.…Read More