Pearson Creates New Direct-to-Consumer Division

Pearson, the world’s leading learning company, today announces the creation of a new direct-to-consumer division as it looks to further strengthen its focus on building a direct relationship with learners around the world.

The new division will be co-led by two senior executives: Ishantha Lokuge joined Pearson from Shutterfly last year and now steps up to the role of Chief Global Product Officer and Co-President, Direct-to-Consumer.

Lynne Frank, most recently President of International Marketing and Worldwide Planning and Operations at Warner Bros. Pictures, joins Pearson as Chief Marketing Officer and Co-President – Direct-to-Consumer. Together, Ishantha and Lynne will lead the new division focused on direct-to-consumer products and channels, and will report to Andy Bird, Chief Executive.…Read More

Create, Connect, Communicate: Digital-Age Learners Share Digital Stories

Shutterfly200x300With the proliferation of iPads in K-12 classrooms, teachers need apps (tools) that leverage this powerful, new technology and can help them create active, participatory, authentic classrooms that meet the needs of students with multiple learning styles, and align with Common Core/State Standards. Learn how the Shutterfly Photo Story for iPad app is personalizing learning opportunities for students in every grade level across every subject area.

Shutterfly launches new education service

The Photo Story Classroom service from Shutterfly allows students to build high-quality photo books using iPads

Teachers in the pilot schools used the Photo Story app to have students demonstrate their understanding, or for personal self-expression.

Shutterfly, the popular online service that enables users to create photo books, cards, and stationery and share these with their friends and family, has launched a new service geared toward schools using iPads.

Shutterfly’s online tool is Flash-based, so last year the company created a native app for using its service on iPads. Called Photo Story, the app takes advantage of the iPad’s touch-screen capabilities; users can draw on or annotate photos using their finger, and they can also record audio to create digital stories.

The Photo Story app from Shutterfly has been downloaded more than 750,000 times—and now the company is making a push into the education market as well.…Read More