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School buses jettison piped-in radio service with advertising


Apparently, BusRadio has reached its last stop: The controversial radio programming this week stopped piping music and advertising to school buses in the Denver area and across the country, reports the Denver Post. Child-advocacy groups that have fought BusRadio since its inception four years ago are claiming victory, saying the service targeted kids with advertising and what some felt was inappropriate music. BusRadio sent music and commercials over the internet to school-district servers that forwarded the programming to buses using wireless transmitters. More than 1 million students nationwide reportedly listened to the broadcasts. A few weeks ago, after a Federal Communications Commission report on BusRadio was released that was somewhat critical, the company’s president, Steve Shulman, said the company was downsizing but had no plans to close. But there were rumors within the industry that BusRadio was having trouble selling advertising. As late as last week, its only advertising was for the movie "Barbie and the Three Musketeers," which went straight to DVD…

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