AOC’s Breeze Tablet is less flashy and will cost less than $200. It will include the same size screen as Vizio’s VIA, but with a lower resolution that won’t show off high-definition video as nicely as the iPad and other higher-end tablets. It also runs an older version of Android—Eclair, which was released in late 2009—and will include Wi-Fi for accessing the internet.
AOC did not say when the Breeze will be available for purchase.
Gillis is overall optimistic about non-iPad tablet computers, mainly because so few people actually own a tablet device.
“The marketplace is large and just barely penetrated, so they’ll have a modicum of success,” he said.
But competitors still will have a hard time catching up with Apple’s lead in the near term. Although it might seem as if the iPad business was created overnight, it actually took Apple years to develop, said DisplaySearch analyst Richard Shim.
“I do think there will be a number of failures, and it will take time,” Shim said. “I think the expectation is Apple will be the market leader for the next year or two at the very least. Even if you have the best platform out there, it takes time to develop an audience.”
- New research challenges fears about AI in the classroom - February 5, 2026
- How the FY25 funding freeze impacts students across America - July 24, 2025
- ‘Buyer’s remorse’ dogging Common Core rollout - October 30, 2014