New milestone marks first time that more digital units are sold than print textbooks
For its fiscal year 2016, Cengage Learning reported that digital unit sales outpaced print textbook sales for the first time. For the 12 months ending March 31, 2016, Cengage Learning activated 3.5 million digital student experiences, up 12 percent from the prior year.
“Fiscal 2016 marks an important milestone for Cengage Learning as we transition from a traditional print publisher to a digital education company,” said Michael Hansen, Chief Executive Officer at Cengage Learning. “Our financial turnaround is well underway, fueled by significant digital growth over the past year. At our core, we are committed to improving the student experience, which has focused and inspired every aspect of our organization.”
MindTap, Cengage Learning’s flagship digital teaching and learning solution, recognized growth in activations of 136 percent for the year. MindTap is the most flexible and innovative platform in the market and learners using the digital courseware are exhibiting increased engagement and better results. Students who spend at least three hours in MindTap each week are twice as likely to get 90% or above on their assignments. MindTap now covers more than 550 courses, or approximately 60 percent of Cengage Learning’s product portfolio.…Read More