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School yearbooks take unique step into social media

ReplayIt was designed specifically for schools.

School yearbook company Jostens has launched a customized and secure photo sharing website, called ReplayIt, that enables anyone in the school community to upload photos and participate in the yearbook-shaping process.

California’s Porterville High School has announced that it will be one of the first schools in the country to offer Jostens ReplayIt to students, parents, and the entire Porterville High School community.

Through this service, Porterville High School users can upload and tag photos to share with the PHS community in one convenient online location, which serves as a valuable online multimedia tool to enhance class work and document school activities.

ReplayIt also puts the camera in everyone’s hands to help the school’s yearbook staff create the PHS yearbook.

“ReplayIt is a great opportunity for the staff and students. Students can give their perspective to the yearbook, and share in creating it as well,” said Sara Herrera, PHS yearbook advisor. “Our goal is to get every student in school in the yearbook three times and ReplayIt helps us achieve that.”

The students can use ReplayIt to stay connected with all school activities through photo sharing and surveys. Photo sharing delivers more visibility to student groups and allows each group to be represented and document their activities—taking the sharing of school activities to a whole new level by allowing the Porterville High School community to share in the moments of the year, and ultimately inviting students to take a more active role in defining the school experience, Herrera said.

“I like ReplayIt because you can upload photos from anywhere, anytime,” said Isaac Gonzales, PHS senior and El Granito staff member. “I’ve told friends around school to upload photos when I see them taking pictures on campus or at school events.”

ReplayIt is a secure platform that allows everyone in the PHS community to be more visible to each other in an environment where content is reviewed before being posted on the site, a password-protected environment. Students can safely scroll through the timeline of the school year, viewing the photos that they, their friends, and their parents have uploaded.

ReplayIt differs from sites like Facebook and Flickr in that it was designed specifically for schools and offers a unique, custom-designed experience for each school, Jostens says.

“ReplayIt by Jostens is the first school image-sharing site that brings photos, videos, and ultimately the yearbook to where students are—the digital age,” said Mike Wolf, director of yearbook marketing for Jostens. “ReplayIt continues Jostens’ leadership of the evolution of the yearbook tradition to ensure every student can personalize, share, and remember their school experiences. We are excited to see how schools use ReplayIt as a tool to connect more students and build the story of their school year, together.”

The Porterville High School ReplayIt site is available without charge to the entire PHS community. It can be found at and can be used for uploading favorite pictures taken throughout the year—whether they are school shots or moments captured from free time.

Copyright (c) 2011, The Porterville Recorder (Porterville, Calif.). Visit The Porterville Recorder online at Distributed by MCT Information Services.

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