Google, which can already feel like an appendage to our brains, is now predicting what people are thinking before they even type, reports the New York Times. On Sept. 8, the company introduced Google Instant, which predicts internet search queries and shows results as soon as someone begins to type, adjusting the results as each successive letter is typed. “We want to make Google the third half of your brain,” said Sergey Brin, Google’s co-founder and president of technology. Google’s new psychic powers result in much faster searches, but the change might affect the many businesses that have been built around placing search ads on Google and helping web sites figure out how to climb higher in search results to increase revenue. It is a sign that even as Google expands into other businesses, like display advertising and cell phones, it remains firmly focused on search, its core business and one that accounts for more than 90 percent of its revenue. It has faced competition recently from Microsoft’s Bing search engine. Google has made its new product the default way to search the web. Instant works with the most popular modern browsers and will show up on cell phones and in browser search bars in a few months. “It’s been awhile since there’s been a game changer in search, and this is,” said Jordan Rohan, an internet analyst at Stifel Nicolaus. “It changes how people search.” He added that it was a feat of computing and engineering that could not “easily be mimicked by Google’s competition.”

Click here for the full story

About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura