A social marketing platform is launching a new feature for alcohol brands on Twitter to help them make sure their tweets are reaching an age-appropriate audience, Mashable reports. Vitrue -- a platform that helps companies such as American Express and McDonald's manage their social-media presences across sites such as Facebook, Twitter and Google+ -- will introduce "Twitter Gate" to screen and control who has access to their promotional content. The move will also restrict interactions and engagement on Twitter with age-appropriate audiences. Vitrue said it is currently in talks with several brands and expects the feature...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our news and resources

  • About the Author:

    staff and wire services reports