Video: Doing business in India (and why it matters for students and educators)

For many US students and educators, India is just where they call to get tech support. But our students need to understand that India is much more than a billion-person call center, says Christopher Dawson for ZDNet Education. Recently, I had the chance to participate in a webcast with Farzin Arsanjani, CEO of HyperOffice. HyperOffice competes with Google Apps and Microsoft Exchange/SharePoint and, while the company is based in the US, it has deals in place with some of the biggest firms in India (most notably Tata, a large conglomerate that owns everything from Tata Motors in India to Land Rover and Jaguar to the Taj brand of hotels). We talked about the challenges and rewards of doing business in India and the role of Indian businesses as both competitors and partners to those in the U.S. In high school, I took three years of Japanese. While most of my ability to speak, write, or read the language is long gone, what has stuck with me are the insights into Asian cultures, many of which are intimately tied to and reflected in language. My own experiences with WizIQ, a company based in northern India, have also given me some interesting perspectives on cultures in a country so remarkably heterogeneous that it makes the United States look like Finland…

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