Last summer, just after the National Corporate Theatre Fund launched the Impact Creativity campaign to sustain and grow theatre education programs serving mostly disadvantaged kids across the country, we started hearing from theatres about the challenges of getting kids into their traditional student matinee programs, and the challenges in funding them, says Bruce Whitacre, executive director if the National Corporate Theatre Fund (NCTF). This is critical to the future of the art form, as reported by the National Endowment for the Arts:
"Arts education was the strongest predictor of almost all types of arts participation. 70 percent...

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