Last summer, just after the National Corporate Theatre Fund launched the Impact Creativity campaign to sustain and grow theatre education programs serving mostly disadvantaged kids across the country, we started hearing from theatres about the challenges of getting kids into their traditional student matinee programs, and the challenges in funding them, says Bruce Whitacre, executive director if the National Corporate Theatre Fund (NCTF). This is critical to the future of the art form, as reported by the National Endowment for the Arts:
“Arts education was the strongest predictor of almost all types of arts participation. 70 percent of all adults who had participated in arts education as an adult attended a benchmark arts event, while only 30 percent of Americans who had an arts education attend a benchmark arts event.” (Beyond attendance: a multi-modal understanding of arts participation, by Jennifer Novak-Leonard and Alan Brown.)

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