chromebooks market

Incredible: Growth of this technology crushes Apple, Microsoft in K-12 classrooms

New research reveals a strong K-12 education market share for Chromebooks in the US; much different story internationally.

Chromebooks continued their steady growth in education, securing 58 percent of K-12 market share in 2016, according to a new report examining technology trends in the K-12 education market.

The report from Futuresource Consulting notes that annual mobile PC shipments in the K-12 education market grew 18 percent year-on-year in 2016.

The steady growth is due in part to school districts expanding one-to-one learning programs and technology initiatives. The report also notes that PC and tablet sales are on an overall decline in the business and consumer markets, causing major device providers to concentrate on the education market.

The report also attributes Chromebooks’ growth to their affordability, available productivity tools, integration with third-party platforms and tools, and Google Classroom tools.

The rise of Chromebooks has also set new industry benchmarks with regards to average device pricing, with prices reaching as low as $120 on certain projects.

Despite Chromebook growth, Apple and Microsoft have made product and tool announcements that are more in line with Chromebook offerings.

Next page:  How Apple, Microsoft are vying for education space

Laura Ascione

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