[Editor’s note: This story, originally published on July 27th of this year, was our #3 most popular story of the year. Happy holidays, and thank you for tuning into our 2018 countdown!]
No one is great at everything, but everyone is great at something. These 10 school districts identified why their district is awesome, then structured everything they do around it to produce a noteworthy brand. Let’s take a peek into their worlds and identify some methods K–12 districts are using to build a great brand.
First, a quick note: I have not worked for nor do I live near these districts. My...
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