[Editor’s note: This story, originally published on July 27th of this year, was our #3 most popular story of the year. Happy holidays, and thank you for tuning into our 2018 countdown!]

No one is great at everything, but everyone is great at something. These 10 school districts identified why their district is awesome, then structured everything they do around it to produce a noteworthy brand. Let’s take a peek into their worlds and identify some methods K–12 districts are using to build a great brand.

First, a quick note: I have not worked for nor do I live near these districts. My...

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  • About the Author:

    Erin Werra is a writer at Skyward and Advancing K12. She spent 16+ years learning, then went on to scrutinize the inner workings of practice, learning data, and edtech in K12 schools. Follow her on Twitter at @erinwerra.