Return on investment (ROI) is an oft-cited goal in K12 arenas, but it is achievable? In Morgan County School District, we’ve found that it is. Here’s how we did it.

The superintendent’s dilemma


As the superintendent of Morgan County (AL) School District for the past eight years, I experience the same challenges as most of today’s school administrators. Every year, our district has to balance the diverse needs of low-socioeconomic rural students with higher-performing feeder patterns, transient student populations, a growing English learner population, educator and student retention, and annual budget pressures. Every year we are asked to do more with less...

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  • About the Author:

    Bill Hopkins, Jr. has spent his entire career giving back and serving the people and children of Morgan County. He has a passion for leadership and believes all children can become leaders if given the chance and opportunity. Hopkins has been a teacher, coach, administrator, superintendent, and community volunteer. He is presently serving his third term as the superintendent of Morgan County Schools in Alabama.