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ST. LOUIS, MO., July 1, 2009SchoolReach, one of the fastest-growing parent notification services used by public, private and parochial schools in the United States, announced today that it has entered into a partnership agreement with the Minnesota Association of School Administrators (MASA).  Through this alliance, the SchoolReach system will be made available to MASA member schools at an exclusive discount.  A state-chartered association of the American Association of School Administrators, MASA is the leading advocacy organization for school administrators in the state of Minnesota.


“Making this quality service available to our membership means school administrators will have the tools they need to foster a greater collaboration between school and home,” said Dr. Charles Kyte, executive director of MASA.   “We believe this comprehensive parental notification system will exponentially expand schools’ ability to provide the kind of information parents have come to need and expect at a moment’s notice – any hour or day of the week.”


With its simple, three-step ‘Record-Select-Send’ instant messaging process, SchoolReach allows administrators to record a brief message, select a specific list of parents, teachers, district staff, or community members to whom the message can be sent, and deliver those messages simultaneously via voice, email, or text messaging. 


The SchoolReach system is web-based, requiring no additional hardware or phone lines for schools to install.  It also offers customizable features, giving administrators the ability to automate absentee notices, make multi-language recordings, and launch phone-delivered parent polls and surveys.


SchoolReach also includes robust reports detailing call data, such as which contacts received the message, who listened to the entire message and when the message was sent to an answering machine.  Replacing older forms of communication, such as phone trees and sending notes home with students, the system allows for beneficial and up-to-the-minute distribution of essential information including attendance tracking, weather and schedule changes, community outreach, rumor control, and emergency notification.


“This alliance represents a significant step in our strategy to provide an amazing communications tool to all Minnesota school administrators,” said Paul Langhorst, co-founder and vice president of operations at GroupCast, SchoolReach’s parent company.  “SchoolReach is committed to helping MASA members dramatically improve the way they manage parent communications efforts –with every call.”


For more information about the program, please visit



GroupCast is a St. Louis-based instant messaging notification service, delivering automated messages via three platforms: voice, email, and text messaging.  SchoolReach, a subsidiary of GroupCast, is the nation’s leading parent notification service among private schools, and the fastest-growing communications service used by public schools.  More information about GroupCast or SchoolReach can be found at and or by calling 800-420-1479.


ABOUT Minnesota Association of School Administrators (MASA)

The Minnesota Association of School Administrators is a professional organization whose mission is to establish the statewide agenda for children, serve as the preeminent voice for public education, and empower members through quality services and support. MASA members are school superintendents, directors of special education, other central office school administrators, regional administrators, and higher education administrators and professors from throughout Minnesota.


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Media Contacts:

Charlotte Andrist @ 770-578-8007 or

Leslie Eicher @ 314-965-1776 or

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