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Disney to buy social-gaming site Playdom


The Walt Disney Co. is buying online social-gaming company Playdom for $563.2 million, the latest sign the company is becoming a formidable player in the digital gaming industry, reports the Associated Press. The purchase will help bring Disney’s characters, stories, and brands to customers in new ways, through Facebook and MySpace. Playdom, which is based in Mountain View, Calif., has about 42 million monthly active users, who play games such as “Social City” and “Sorority Life.” The deal comes less than a month after Disney announced it bought Tapulous, the maker of the popular iPhone music game “Tap Tap Revenge.” And Disney bought the popular online kids hangout Club Penguin for $350 million in 2007. Disney is snapping up Playdom amid a boom for online social games, which are played for free by millions of people and make money through ads and, more importantly, sales of virtual goods for small amounts of money. The leader in the space, by far, is privately held Zynga, which boasts more than 235 million monthly users who play its “Farmville,” “Mafia Wars,” and poker games in Facebook and elsewhere online…

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