In the next few years, a powerful new suite of capabilities will become available to web developers that could give marketers and advertisers access to many more details about computer users’ online activities, reports the New York Times. Nearly everyone who uses the internet will face the privacy risks that come with those capabilities, which are an integral part of the web language that will soon power the Internet: HTML 5. The new web code, the fifth version of Hypertext Markup Language used to create web pages, is already in limited use, and it promises to usher in a new era of Internet browsing within the next few years. It will make it easier for users to view multimedia content without downloading extra software; check e-mail offline; or find a favorite restaurant or shop on a smartphone…
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