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Stakeholder and Community Relations

District Management

How teacher voice can improve professional development

August 25, 2016 by Kimberly Wynne
teacher voice
Teachers didn't like our professional development so we changed it. How did we know? We asked them.
District Management

5 ways to improve your school website design right now

August 16, 2016 by Jovana Cenejac
website
First impressions are lasting. Here's how to make a good one with your school's website -- from navigation to multimedia elements.
District Management

Watch 4 ed-tech trailblazers discuss disruptive change for the future

April 25, 2016 by Meris Stansbury, Managing Editor, <a href='https://twitter.com/esn_meris' target='_blank'>@eSN_Meris</a>
executive function skills
Darryl Adams, DOE’s Ted Mitchell, and more share groundbreaking thoughts “These are not infomercials,” is perhaps the best way to ... Read more
District Management

5 ways to give teachers and principals more say in ed-tech buying

February 19, 2016 by Bart Epstein and Phyllis Lockett
ed-tech-procurement
Teachers and principals should play a greater role in selecting tech for their schools
District Management

Should you treat your school like a business?

February 5, 2016 by Laura Devaney, Director of News, <a href='https://twitter.com/esn_laura' target='_blank'>@eSN_Laura</a>
school-business
The idea of treating students, parents and the school community as customers isn't an entirely new one, but it's still one that makes some school leaders balk. After…
District Management

One state’s plan to bring better internet to schools and homes

July 21, 2015 by By Bridget McCrea
ohio-equity
Since 2003, OneCommunity of Cleveland has been connecting and enabling public benefit organizations across the state like schools, government agencies, healthcare, museums, and libraries with next-generation fiber optics.…
District Management

Students’ ed-tech opinions might surprise you

July 7, 2015 by By Dennis Pierce
students-ed-tech
Students are more thoughtful about technology use than many adults give them credit for Students see equity of access as ... Read more
District Management

The 3 trust questions to ask every ed tech vendor

April 30, 2015 by By John Carver
trust-questions
Vendors need to answer these questions when establishing trust with administrators The educational technology procurement market is enormous: $13 billion ... Read more
District Management

How to include the community when making key school decisions

January 8, 2013January 8, 2013 by By Nora Carr, APR, Fellow PRSA
Technology tools and services are helping school leaders engage key audiences in new and important ways, from starting conversations with constituents via social media to participatory budget processes…
District Management

Smart phones require smart communication strategies

October 12, 2012October 10, 2012 by By Nora Carr, APR, Fellow PRSA
With as many as 49 percent of all U.S. adults using smart phones, according to Nielsen reports, it’s time to get smart about school communications as well.
District Management

Social media trends should prompt a rethinking of school communications

June 12, 2012 by By Nora Carr, APR, Fellow PRSA
Websites are slowly taking a backseat to text messaging and micro-blogging tools like Twitter for breaking news, emergency messaging, and sharing other urgent information, writes award-winning eSN columnist…
District Management

Virtual schooling’s popularity challenges policy makers

March 13, 2012March 12, 2012 by By Nora Carr, APR, Fellow PRSA
With student enrollment increasing rapidly, virtual schooling is experiencing some growing pains. From high dropout rates to concerns about academic rigor, virtual schooling is generating a litany of…
District Management

How to engage parents online more effectively

February 15, 2012February 15, 2012 by By Nora Carr, APR
Parenting is the toughest and most important role most adults will ever have. Yet, far too many feel ill equipped to handle the job. Others are simply too…
District Management

Using QR codes for school communications

January 14, 2012January 13, 2012 by By Nora Carr, APR, Fellow PRSA
Quick Response (QR) codes—those black-and-white squares that look like a cross between supermarket bar codes and postage stamps—have real potential for school communications.
District Management

Five tips for digital communication in the new year

January 31, 2012December 9, 2011 by By Nora Carr, APR
With a new year approaching, it's a great opportunity to re-evaluate what’s working—and what’s not—in your classroom, school, or district communications program. Here are five tips to power…
District Management

FCC opens access to social media sites for e-Rate users

February 1, 2012September 26, 2011 by By Nora Carr, APR, Fellow PRSA
Now that even the staid Federal Communications Commission (FCC) has loosened its tight rein on social media networks, it’s time for more educators to use these tools to…
District Management

Ten tips for using social media in school communications

November 6, 2013June 15, 2011 by By Nora Carr, APR, Fellow PRSA
With social media networks now ubiquitous, it’s time to shift the debate from whether it’s a good idea for educators to use this new medium to how to…
District Management

How schools can get better media coverage in the digital news ecosystem

May 2, 2011April 29, 2011 by By Nora Carr, APR, Fellow PRSA
According to a new study by the Brookings Institution, Americans want more news coverage of their public schools. But to improve the media’s coverage of public education, school…
District Management

How to fight back against devastating budget cuts

January 4, 2013March 22, 2011 by By Nora Carr, APR, Fellow PRSA
If educators are going to win back the hearts and minds of the public in support of public schools, they need to learn how to engage social media…
District Management

Recognizing the warning signs for teen bullying, suicide

February 15, 2011February 14, 2011 by By Nora Carr, APR, Fellow PRSA
Mainstream media outlets have coined a new term to describe the rash of student suicides committed in the wake of persistent school bullying and harassment: "bullycides."
District Management

Can eBooks help bridge achievement gaps?

May 24, 2011January 3, 2011 by By Nora Carr, APR, Fellow PRSA
As more traditional book content goes digital, educators are left wondering whether technology will make achievement gaps even wider—or whether electronic books might act as a bridge for…
District Management

Demographic shifts require changes in school communication

January 31, 2012December 15, 2010 by By Nora Carr, APR, Fellow PRSA
Unprecedented demographic shifts in the U.S. are creating a communications gap between teachers, principals, and the students and families they serve, forcing educators to rethink their school communication…
District Management

How to avoid committing social media gaffes

February 1, 2012October 5, 2010 by By Nora Carr, APR, Fellow PRSA
With social media use nearly universal, school districts need to develop guidelines to help employees navigate this new terrain successfully. Here are some tips to avoid committing major…
District Management

Inexperienced companies chase U.S. school funds

August 10, 2010 by Maya Prabhu
With the Obama administration pouring billions of dollars into its nationwide campaign to overhaul failing schools, dozens of companies with little or no experience are portraying themselves as…
District Management

Parent video protesting state budget cuts goes viral

June 3, 2010June 2, 2010 by By Nora Carr, APR, Fellow PRSA
A video produced by parents at a California elementary school to protest state budget cuts has become an online sensation, offering several lessons in internet advocacy for school…
District Management

Education groups rally support for EETT

May 17, 2010May 14, 2010 by By Meris Stansbury, Associate Editor
Alarmed at what they see as a potential setback in federal support for education technology, several dozen state and national ... Read more
District Management

Teen’s suicide after repeated bullying sparks debate

April 8, 2010April 7, 2010 by By Nora Carr, APR, Fellow PRSA
A teen’s suicide in bucolic Western Massachusetts has resulted in several of her former classmates being charged with crimes ranging from disturbing a school assembly to civil-rights violations,…
District Management

Use multiple news channels to reach ‘on-the-go’ consumers

January 31, 2012March 25, 2010 by By Nora Carr, APR
School officials need to share information via a variety of media platforms in order to reach today’s “on-the-go” news consumers, a new study suggests.
District Management

How school leaders can keep education in the news

February 3, 2010 by By Nora Carr, APR, Fellow PRSA
A recent study from the Brookings Institution says education isn't getting its fair share of national news coverage--and isn't getting the right stories reported when it does.

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Profiles in Innovation
Profiles in Innovation

Wearable tech helps students overcome central vision challenges

Wearable tech helps students overcome central vision challenges

Central vision loss–a condition that impairs the ability to see objects directly in front of the eyes–can have profound academic and social impacts on K-12 students.

Profiles in Innovation

With AI coaching, a math platform helps students tackle tough concepts

With AI coaching, a math platform helps students tackle tough concepts

Math is a fundamental part of K-12 education, but students often face significant challenges in mastering increasingly challenging math concepts.

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Savvy Cyber Kids Appoints New Members to Board of Directors

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Project POTUS 2025 Middle School Winners Announced

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K12 Earns High Marks for Excellence in Online Public Education

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First AI-Powered Special Education Management Platform Helps Districts Reach 100% IEP Compliance

Students Using Lexia Core5 Reading Outperformed Their Peers On the Smarter Balanced English Language Arts/Literacy Assessment

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