Technological innovations might be categorized along a continuum from sustaining to disruptive. In education, a sustaining technology might be a SMART Board, which in most applications is a way to present information dynamically and efficiently—a sustaining upgrade to the chalkboard and overhead projector—while a disruptive technology would be a virtual school.
As a matter of fact, most attempts to integrate instructional technology into the traditional classroom are examples of sustaining technologies: data projectors, DVD players, eBooks—all which improve the performance of established products. Most integrated technologies sustain, and do not disrupt. On the other hand, distance education and virtual schools are probably not sustaining technologies. Rather, distance education, virtual schooling, and eLearning are disruptive. For example, distance education is aimed at students (often older, working, remotely located learners) who are ignored by established companies (traditional schools). Distance education presents a different package of performance attributes that are not valued by existing customers. Distance education might come to dominate by filling a role that the older technology could not fill. Education technology expert Clayton Christensen—author of Disrupting Class and The Innovator's Prescription, among other books—has written extensively about the concept of disruptive technologies.Christensen's work has been widely embraced in the business world, and his work helps explain why some established industries fail, and others spring up, seemingly from nowhere.
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