New online service applies the ‘Netflix’ model to literacy

Harvey said the anytime, anywhere access to the digital books is a huge factor, adding that his school plans on subscribing to myON throughout the summer so students can log in and read from home.

“I think part of what makes it a little different is the book is right there, so it’s not like you have to go find the book someplace else to read it,” he said.

Berkhus was enthusiastic about the possibilities that home access offers.

“We’ve seen an incredible opportunity to connect to the home. … What happens to a community when you open up over 2,000 books to every elementary and middle school child in the country? What will be the impact on reading?” he asked.

For now, myON reader includes access only to Capstone titles, but the company is working on content partnerships with other publishers as well. The platform is browser-based and works on any device that runs Flash; an iPad version is in the works, and Capstone hopes to launch it this summer.

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