[caption id="attachment_25737" align="alignleft" width="260" caption="Testimonials have to spell out what consumers should expect to experience with their products."]Testimonials have to spell out what consumers should expect to experience with their products.[/caption]

In a move with important implications for school technology buyers and decision makers, the Federal Trade Commission on Oct. 5 took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.

The FTC will require that writers on the web clearly disclose any freebies or payments they get...

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