As the debate over online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Oct. 4 the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations, reports the New York Times. The program includes the use of an icon called the “Advertising Option Icon” that marketers can place near their ads or on the web pages that collect data that are used for behavioral targeting. Users who click on the icon, a lower case letter “I” inside a...
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