As the debate over online privacy and advertiser access to users’ data continues, a group of the advertising industry’s largest trade organizations was to announce on Oct. 4 the details of a self-regulatory program that would allow users to opt out of being tracked by its member organizations, reports the New York Times. The program includes the use of an icon called the “Advertising Option Icon” that marketers can place near their ads or on the web pages that collect data that are used for behavioral targeting. Users who click on the icon, a lower case letter “I” inside a...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our
news and resources and get
eSchool News Today email newsletter

About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura