Inkling, a digital textbook company started by ex-Apple education exec Matt MacInnis, wants to make textbooks more like computers, reports the Huffington Post. MacInnis told HuffPost that e-textbooks should be specially converted for digital consumption. They should be more, he said, “than just flat scans of the original material” — a not-so-subtle dig at Inkling’s main competitor, digital textbook seller Kno. What makes Inkling’s textbooks better, MacInnis said with a bit of braggadocio, is that they “change the way information is consumed.”

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