Before there was Jony Ive, there was Hartmut Esslinger, reports. The founder of the influential design consultancy Frog started working with Apple in 1982, establishing the design language that drove the look of the company’s hardware for years to come–a shift that reverberated throughout the PC industry. It was Esslinger who first pushed Apple out of a drab beige world toward cleaner, whiter hardware, and his partnership with Steve Jobs in this period helped define Apple’s core values as a user-focused, design-centric company that endure to this day. Esslinger documents this partnership in his new book Keep it Simple: The Early Design Years of Apple. “It became very clear to me that we were competing for an opportunity to help Steve Jobs create much more than a visual design language,” Esslinger writes…

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staff and wire services reports