LinkedIn to acquire lynda.com to better connect the global workforce, says company.
LinkedIn is acquiring lynda.com, an online learning company that offers courses on business, technology, and creative skills with the aim of helping people achieve their professional goals–a move that could have big impacts on the way students and others find jobs and leverage skill sets.
Through a subscription to lynda.com’s service, individual members and organizations have access to a collection of courses taught by what the company says are industry experts, offered in various languages. In addition to individual subscribers, lynda.com serves corporate, government and educational organizations.
Through the acquisition, LinkedIn has revealed some formidable ambitions. Eventually it hopes to “map the global workforce” by creating profiles for each company, and job within that company, as well as the skill sets required to obtain those jobs. LinkedIn then hopes to connect workers to educational institutions and platforms like lynda.com where they can master those skills. (More information about this approach is in the video below).
LinkedIn aims to develop world’s first “Economic Graph” with acquisition:
(Next page: Why LinkedIn is going after lynda.com; future goals)
“The mission of LinkedIn and the mission of lynda.com are highly aligned. Both companies seek to help professionals be better at what they do,” said Jeff Weiner, CEO of LinkedIn. “lynda.com’s extensive library of premium video content helps empower people to develop the skills needed to accelerate their careers. When integrated with the hundreds of millions of members and millions of jobs on LinkedIn, lynda.com can change the way in which people connect to opportunity.”
“In LinkedIn, we have found an incredible partner who shares our vision and passion for empowering people around the world to make real change in their lives through access to information, learning and professional development,” said Eric Robison, CEO of lynda.com.
Following closing, most members of the lynda.com team are expected to join LinkedIn.
Ryan Roslansky, head of global content products at LinkedIn, blogged in more detail about the acquisition here. Weiner wrote a post about the acquisition here, and Weinman posted about it here.
Material from a press release was used in this report.