Recruiting in China pays off for U.S. colleges


The glossy color brochures, each crammed with photos depicting a Chinese student’s high-achieving life from birth to young adulthood, pile up in the admissions office at Grinnell College here.

 “Hi Professors!” one young woman announced in her bound booklet, sometimes known in China as a “brag sheet,” which included a photo of herself as a baby. She characterized her childhood as “naïve and curious,” and described herself now as “sincere, kind and tough.”

The brochures, though they are almost never read by admissions officers, are a sign of Grinnell’s success marketing itself in China — a plan that has paid off in important ways, like diversifying the student body and attracting students who can sometimes pay full tuition.

At rural Grinnell, nearly one of every 10 applicants being considered for the class of 2015 is from China, reports the New York Times

Click here for the full story

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New AI Resource Center
Get the latest updates and insights on AI in education to keep you and your students current.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.