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Unintended consequences of FTC’s new COPPA children’s online privacy rules

The Federal Trade Commission (FTC) has issued a revised set of proposed rules (PDF) regarding the implementation of the Children’s Online Privacy Protection Act (COPPA), the Huffington Post reports. When implemented, this will be the first time the FTC has revised the rules since 1999, back when there was no Facebook or such a thing as an “App for that.” Even MySpace wasn’t founded until 2003. Facebook came on the scene in 2004 and the first iPhone was released in 2007, followed in 2009 by the first Android phone. And while there was Internet advertising back then, we didn’t have the plethora of ad networks and third-party tracking cookies, and your phone didn’t know your exact location, as is common today…

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