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What we can learn from Rupert Murdoch, News Corp, and Amplify


I’ve been trying to figure out how to write about Amplify Learning for months. It’s complicated, Forbes reports. Mashable’s story describes Amplify as the cash hungry villain: News Corp’s bid to profit off children. The New York Times’ coverage read like an informercial; retelling that same old congratulatory story of free market innovation. NPR covered Amplify when they first announced the tablets, quoting CEO Joel Klein, “We don’t have a political mission — none whatsoever. What we’re doing is developing materials in math and science and the English language arts — designed by leading experts.” How should I write about Amplify? Should I take a political stance? Or, should I evaluate the orange tablets simply as a digital learning technology, out of context? Do I bracket out the fact that this particular edtech company is owned by News Corp?

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