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N.C. deploys new parent-school feedback tool throughout state

The cloud-based solution aims to strengthen responsiveness and track response time to stakeholders throughout the state

The North Carolina Department of Public Instruction (NCDPI) has partnered with K12 Insight on a statewide implementation of the company’s cloud-based Let’s Talk! communications solution.

The department is using Let’s Talk! to create a culture of two-way communications between state education officials and community members, be it parents, teachers, students, taxpayers, or staff.

Feedback submitted through Let’s Talk!, accessible through a button on the department’s website, is automatically routed to the right state department official for a timely response. On the backend, the department is leveraging the information and data collected through individual conversations to inform decision-making and better serve local communities.

The NCDPI is also using Let’s Talk! to track Freedom of Information Act and public records requests, and to manage its social media interactions so that parents, teachers, and students have a more controlled, reliable way to communicate feedback. The goal is to strengthen the department’s responsiveness and ensure the community gets the information it needs—and gets it in way that they can use it.

“Customer service is important to the Department of Public Instruction, and Let’s Talk! is a helpful tool to make sure we are serving the public in a timely way,” said State Superintendent June Atkinson. “Public schools have many customers and stakeholders, including parents, students, employers, higher education, and educators, so it is helpful to track our interactions with all of our customers to be sure we provide the service they need.”

Let’s Talk! works with more than 30,000 school administrators across the country, but this is the first time a statewide system has adopted the solution.

“We’re extremely excited for the opportunity to partner with the North Carolina Department of Public Instruction,” said K12 Insight Founder and CEO Suhail Farooqui. “State Superintendent Atkinson is committed to providing parents and community members across the state with top-notch customer service. Let’s Talk! gives every stakeholder an opportunity to directly reach DPI staff with comments and ask questions.”


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