is an authority on all things marketing

The site covers RWD technology in higher education., launched and run by internet marketing expert Karine Joly, updates educators and IT professionals on the latest in how to attract prospective students and engage current students, alumni, and parents with the latest in web technology.

Joly, a frequent speaker at education-technology conferences and head of an online course in social media marketing in higher education, invites guest bloggers to consider the long-term marketing impact of free online courses, how to use Twitter during campus controversies, and the latest trends in Facebook usage.

Collegewebeditor in April drew IT staffers’ attention with a post about Notre Dame joining an exclusive club of colleges and universities that have made a single school site that adapts according to which device it appears on, keeping the website an appropriate size with no need to scroll or zoom in and out to adjust to the differences between am iPhone screen, an iPad screen, or a MacBook screen, for example.

Joly said Notre Dame’s “mobile first approach” could serve as a model for institutions putting money and resources into improving mobile web content. And with responsive web design like the one used to make Notre Dame’s site, college websites will be neatly displayed on the next generation of mobile devices, whatever they may be.

“It’s something that’s going to morph and adapt, and it’s really a perfect solution for all devices,” Joly said. “Eventually, it will become too much to manage several sites for tablets and smart phones. That will really add up to a nightmare.”

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