online marketplace

HMH launches marketplace to connect educators, developers


New online marketplace destination to discover, share and sell digital learning tools and teacher-created content now live

Houghton Mifflin Harcourt (HMH) has launched a Beta version of the HMH Marketplace, a new online destination that offers teachers, ed-tech developers and technology companies the opportunity to share resources and solutions for the classroom with a broad educator audience.

With over 3,000 resources available at launch from teachers, ed-tech innovators such as Education.com and the independent game developer Muzzy Lane, and established providers such as Microsoft and the iconic children’s magazine Highlights, the HMH Marketplace (Beta) offers a wide variety of applications and tools to supplement classroom learning.

“Teachers have told us that they are looking for a better way to locate the great tools that are being created by both educators and developers, something that is clear and straightforward,” said Claudia Reuter, Senior Vice President, HMH Labs. “Our strong partnership with teachers combined with our relationships with technology companies makes us uniquely positioned to help connect these communities, driving meaningful engagement for sellers and buyers and long-term growth for our company.”

Designed by HMH Labs, HMH’s dedicated incubation hub, the HMH Marketplace (Beta) offers teachers and educational content and application creators a seamless route to market and the opportunity to sell to a large educator audience. Customers can browse and navigate through a single gateway to easily locate and purchase education applications, digital learning tools, games, resources for classroom management, and original content made by teachers for teachers, such as lesson plans and instructional materials. More resources, applications and sellers will be added daily.

“HMH Marketplace feels like a virtual teachers’ lounge where educators are sharing their best, most successful classroom resources,” said Laura Randazzo, a high school English teacher in California. “It means that the great ideas a single teacher has in her own classroom can spread widely to help thousands of teachers and, perhaps, millions of students. It’s an honor to be part of this grassroots approach to improving education.”

“The HMH Marketplace is a natural extension of Education.com’s focus on giving parents and teachers the power to choose high-quality interactive and printable resources that best support their individual teaching needs,” said Todd Schwartz, co-CEO, Education.com. “HMH’s presence gives us a powerful new avenue to connect with educators and help them increase student engagement, confidence, and learning.”

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Laura Ascione

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