Whitney Brothers® Introduces Imagination Truck For Versatile Role Play Fun


Keene, NH – Award-winning children’s furniture brand Whitney Brothers® today introduced the Imagination Truck, a versatile play vehicle that transforms into a food truck, ice cream van, mail delivery truck or other fun use for hours of imaginative role play by young children.

The exterior of the Imagination Truck is designed with headlights, taillights, bumpers, wheels, a front grill and other realistic details that bring the vehicle to life. A dry erase marker board above the windshield and on each side panel can be customized to identify the vehicle, list menus or services, announce daily specials or display a message about the play at hand. Children who look closely on and around the vehicle exterior will also find unexpected nature surprises.

Inside, the open design provides plenty of space for a seated driver and passenger in front and a play stove, sink or fridge in the middle work area (chairs, play kitchen items not included). The serving counters on each side panel enable several children to participate at one time. Supervising adults will appreciate how the open design also provides important visibility of children inside.

Research shows that role play in early education enriches a child’s learning experiences by fostering holistic development across cognitive, social, emotional and physical domains.

Children develop cognitive skills through role play as they create scenarios, plan actions and anticipate consequences. They learn to cooperate, share, take turns and resolve conflicts, enhancing their social competence and emotional intelligence. Through role play children can explore diverse cultural perspectives that help them develop a broader understanding of the world around them and appreciate cultural diversity. Role play situations often present challenges and dilemmas that require critical thinking and problem-solving skills, helping children learn to analyze situations, make decisions, adapt strategies and enhance their analytical skills and resourcefulness. Role play can also incorporate elements of literacy and numeracy such as reading signs, writing lists, counting money or measuring ingredients.

“We understand that imaginative play is foundational to early learning,” said Mike Jablonski, president of Whitney Brothers®. “Our Imagination Truck is a unique interpretation of a product that supports imaginative play in an innovative way and best illustrates the way our brand incorporates distinctive design, utility and value.”

MSRP for the WB1140 Imagination Truck is $1,399.00 USD.
Availability is immediate through authorized Whitney Brothers® dealers and distributors worldwide.

For more details, visit whitneybros.com.

About Whitney Brothers®
Founded in 1904, Whitney Brothers® invented the category of furniture for Early Learning and Institutional Childcare and pioneered its commercial distribution through educational distributors and dealers in schools, childcare centers, Head Start facilities, churches, libraries, museums, and residential homes throughout North America and the world. The brand’s rich 120-year heritage spans old world craftsmanship blended with state-of-the-art CNC manufacturing technology to create award-winning products of uncompromising quality, design, innovation, safety, durability and value. Each product is UL GREENGUARD® Gold Certified, qualifies for LEED credits, meets or exceeds applicable CPSIA, ASTM and BIFMA requirements, is proudly made in America and supported by a Limited Lifetime Warranty.

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