media use

Stunning: Research shows intense spike in children’s media use


Close to half of children ages 0-8 have their own tablet.

New research has unearthed a dramatic increase in the number of young children who have their own tablet device–42 percent compared to 1 percent in 2011.

The research from Common Sense, which examines media use by kids ages 0-8 and is the third installment in an ongoing series that tracks media and technology use, also uncovered an increase in the amount of time children spend with mobile devices–48 minutes, up from just five minutes in 2011.

The Common Sense Census: Media Use by Kids Age Zero to Eight is based on a large, nationally representative sample of respondents and replicates methods from 2011 and 2013 to gauge how media environments and behaviors have changed over the years.

(Next page: Has the digital divide between high- and low-income families closed?)

Laura Ascione

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