“Over the last six years, we have seen massive growth in media use and tablet ownership, and we haven’t even begun to experience the explosion of new technologies like virtual reality and voice-activated assistants in our homes,” said James P. Steyer, founder and CEO of Common Sense. “If we want to ensure our kids develop well and are successful in life, we have to make sure they get the most out of tech while protecting them from potential risks–and that means paying close attention to the role media is playing in their lives.”
Ninety-five percent of families with children age 0 to 8 now have a smartphone (up from 63 percent in 2013 and 41 percent in 2011), and 78 percent have a tablet (up from 40 percent in 2013 and 8 percent just six years ago, in 2011).
Since 2011, the gap in high-speed internet access between higher-income and lower-income families has been cut down from 50 to 22 percentage points (96 percent of higher-income families have high-speed internet versus 74 percent of lower-income families). The gap in overall mobile device ownership has virtually disappeared (3 percentage points), due to the number of lower-income families that now have a smartphone.
Sixty-one percent of lower-income families now have a tablet device, compared to only 2 percent in 2011 (and 85 percent of higher-income families today). In 2011, 34 percent of lower-income families had a mobile device in the home; today 96 percent do.
And lower-income children are as likely as higher-income children to have their own tablet device (40 percent from each group, and 45 percent of those in the middle-income group).
In general, Hispanic/Latino parents are the most concerned about children’s media use, and African-American parents are most likely to say their children benefit from screen media.
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