College-bound students flock to universities’ mobile websites

Only one in 10 campuses have a mobile website.

A surge in the percentage of recent high school graduates who use smart phones to research colleges and universities could turn campus web development on its head.

Colleges’ mobile sites, once considered experimental by campus leaders, could take priority over traditional websites, and soon.

Fifty-two percent of prospective college students said they had viewed a school’s website on a mobile device in 2011—more than double the percentage from 2010. And 48 percent of those students said the mobile site experience bettered their view of the campus, according to a survey conducted by higher-education consulting company Noel-Levitz and the National Research Center for College & University Admissions.…Read More

For minorities, new ‘digital divide’ seen

Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.

When the personal computer revolution began decades ago, Latinos and blacks were much less likely to use one of the marvelous new machines. Then, when the Internet began to change life as we know it, these groups had less access to the Web and slower online connections placing them on the wrong side of the “digital divide.”

Today, as mobile technology puts computers in our pockets, Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.

But now some see a new “digital divide” emerging with Latinos and blacks being challenged by more, not less, access to technology. It’s tough to fill out a job application on a cell phone, for example. Researchers have noticed signs of segregation online that perpetuate divisions in the physical world. And blacks and
Latinos may be using their increased Web access more for entertainment than empowerment.…Read More