SMS texting is the most cost-effective and convenient technology to use in strengthening ties with parents, the author argues
A written note home can get lost, “eaten by the dog,” or sit on the kitchen counter to be used as a coaster for weeks on end. eMails get sent to spam, accidentally deleted, or aren’t read in a timely manner. And, honestly, how often do people pick up the phone anymore?
Students touch their cell phones 43 times a day and send about 60 texts, showing that mobile technology is the best way to reach them. And with 91 percent of adults owning cell phones, texting is actually the most efficient means of communication with parents, too—especially for schools.
Here are six ways that SMS texting can help improve your school’s communication with both parents and students.
1. Reminders: With one push of a button, you can send instant text reminders and details to parents about upcoming events, assemblies, and teacher conferences. Who’s bringing what snack? What time is the play? Keep parents engaged in school activities by making sure they have all the relevant information.
(Next page: More ways to improve communication via texting)
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