The National Association for College Admission Counseling surveyed its members on attitudes toward U.S. News’s Best Colleges rankings; recently the NACAC/U.S. News & World Report Ad Hoc Committee issued its first report on the survey, reports U.S. News & World Report. NACAC conducted the survey in May 2010. It asked various questions designed to measure the opinions among admission professionals at colleges, high schools, and independent counselors toward the Best Colleges rankings.The report contains an important disclaimer in terms of what role U.S. News played in the survey and the preparation of the report. The report says:

“…for purposes of this report, the term “Committee” refers only to the NACAC members who serve on the Ad Hoc Committee. Representatives of U.S. News & World Report meet with the Ad Hoc Committee to ensure an open dialogue with the association, but their views are not represented in this report.”

Highlights from the report include:

1. College admission counseling professionals generally have negative views of the rankings. High school counselors have a more negative view of the rankings than do those respondents in college admissions.

2. Survey participants felt that the “prominence” of the Best Colleges rankings has increased significantly over the last five years.

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