Each fall, the recruiting season seems to be the same process for colleges and universities: Send recruitment mailers to prospective students who signed up online or at college fairs to receive information and wait for them to arrive on campus for the standard tour and Q&A session, U.S. News reports. While discussions about rejuvenating the recruitment strategy presumably take place in admissions offices annually, the threat of declining applications due to a new campaign that flops may be serving as a roadblock to innovation. Still, there are some colleges and universities that are breathing new life into the recruiting process...
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