[caption id="attachment_101203" align="alignleft" width="215" caption="87 percent of comments were recorded in Facebook groups, not pages."][/caption]

General confusion might be the key ingredient to an engaged crop of incoming freshmen on a college or university’s Facebook page.

An analysis published May 16 on the blog .eduGuru breaks down what college students are discussing on their school’s official Facebook pages and third-party groups, and the most consistently engaged posts were written by “confused students trying to find more information about orientation, registration, and housing.”

An “engaged post” was a comment or question that received...

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