General confusion might be the key ingredient to an engaged crop of incoming freshmen on a college or university’s Facebook page.
An analysis published May 16 on the blog .eduGuru breaks down what college students are discussing on their school’s official Facebook pages and third-party groups, and the most consistently engaged posts were written by “confused students trying to find more information about orientation, registration, and housing.”
An “engaged post” was a comment or question that received five or more responses, according to the analysis of how college freshmen were using their Class of 2016 Facebook pages.
Gabe Sanchez, a community college specialist at social media company Inigral and author of the Facebook analysis, said about half of the 163 colleges and universities surveyed said they used a Class of 2016 Facebook page to help students connect with each other before they began their college careers.
Thirty-six percent of incoming freshmen discussed their major on the Class of 2016 Facebook pages, while 24 percent posted about their hometown. One in five students introduced themselves to their classmates with a brief post on the Facebook page, and 14 percent sought a roommate.