When polled about public perception of K-12 schools in the United States, attendees of the recent edWebinar, “Transform Your School’s Brand by Becoming a Storyteller-In-Chief,” offered mixed results. While there are some positive stories, many seemed to think that there isn’t much faith in public education. Trish Rubin, founder of Trish Rubin Ltd., and co-author with Eric Sheninger of BrandED: Tell Your Story, Build Relationships, and Empower Learning, explained that much of the issue stems from how school leaders tell their story and communicate their brand.

First, Rubin challenged the attendees to think about why brand matters to education. She...

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  • About the Author:

    Stacey Pusey is an education communications consultant and writer. She assists education organizations with content strategy and teaches writing at the college level. Pusey has worked in the preK-12 education world for 20 years, spending time on school management and working for education associations including the AAP PreK-12 Learning Group. She is working with edWeb.net as a marketing communications advisor and writer.