Attending trade shows seems like an absolute must for educational publishers; the cost, personnel, and logistics can be obstacles for even the larger companies.
But going shouldn’t be booth or bust, though. In a new edWeb series Making the Most Out of Trade Shows, industry veterans discussed key factors in deciding when and where to go and how to make sure events support your company’s overall plan.
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If you're going to trade shows, you'll want to read this
First, because no company can attend every event, staff should meet to discuss event strategy every year ahead of trade show season. Discussions should not only include sales and marketing staff, but also developers and representatives from executive leadership. When there’s buy-in across the organization, the implementation is typically more successful.