Digital signage competes for students’ attention

UC Irvine recently upgraded its campus's digital signage.

Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And the signs might just make students glance up from their smart phones.

The need for improved communications is driven by a consumer electronics industry that has created a generation bombarded with engaging messages all day, every day.

As a result, students tend to ignore messages that don’t meet their high standards for media and its messages.

A new study from Platt Retail Institute, “Communication Effectiveness in Higher Education,” reveals the significant role of digital signage in communicating on campus.

According to the report, 97 percent of students responded that they prefer to receive information via digital channels, rather than from a non-digital source. Students indicated that digital channels are effective for communicating school-related messages.

With  technological advancements, the cost for deploying, managing and updating digital signage is no longer prohibitive. Higher education institutions can now deliver eye-catching messages while reducing their carbon footprint.

Priced significantly lower than PC-based solutions, solid-state digital signage players cost less to operate because they only require about 3-5 watts, compared to 70-90 watts for an average PC.

In addition to providing a substantial savings in energy costs, the players completely eliminate PC issues such as high maintenance costs, system crashes, and exposure to crippling viruses.  And with no moving parts to fail, the PC-less players deliver increased reliability.

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