High school students increasingly use social media for college search

As high school students consider their college choices, social media is playing an integral part in the process, U.S. News reports. According to a recent survey of more than 7,000 high school students by Zinch, an online college and scholarship matching service run by Chegg, and Inigral, an education and technology company, 68 percent of respondents noted that they used social media to research schools. Many students are also taking their social media experiences with a college into consideration, with 38 percent of respondents stating that they have used social media as a resource when deciding where to enroll. Admissions offices are not surprised by the trust high school students are placing on social media platforms when researching schools, says Cara Rousseau, social media manager at Duke University

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