Podcast Series: Innovations in Education

Explore the full series of eSchool News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

Three ways to improve your college’s recruitment program

Colleges’ recruitment efforts are based on large amounts of student data.

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch beyond their traditional recruitment boundaries.

In fact, admissions offices across the U.S. are taking a deep look into how they manage the student enrollment process. In many cases, institutions have adopted a business approach to enrollment management.

The admissions offices at these institutions apply a robust set of tools within their Constituent Relationship Management (CRM) system to assist them with targeting and reaching specific student populations, often outside their traditional target population.…Read More

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Digital signage as student recruitment tool

Digital signage shouldn't be used just as a digital bulletin board on campus.

An advanced digital signage system won’t just keep the campus community informed — it will attract students impressed by the tech-savviest of higher-education institutions.

From music to politics to technology, higher-education institutions have always been a proving ground, a place where new concepts are tested and often become commonplace in society.

Not surprisingly, some colleges and universities are again ahead of the curve, this time in adopting new approaches that deliver unified communications (UC), specifically harnessing the convergence of digital signage and video.…Read More

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Schools reach out to prospective students via Facebook

Colleges and universities increasingly are using social media, including Facebook, to recruit students.
Colleges and universities increasingly are using social media, including Facebook, to recruit students.

Colleges and universities are becoming increasingly proactive in using social media to reach prospective students, acknowledging that today’s teenagers are very active online.

A Maguire Associates survey of U.S. public and private institutions offering four-year undergraduate degrees found that senior enrollment officers are incorporating the internet into undergraduate recruitment and communication. The survey found that 77 percent of senior enrollment officers have begun to use social networking sites in the face of the economic downturn and continued digital innovation.

Brian Shulman, dean of the School of Health and Medical Sciences at Seton Hall University, said combining social media and public relations efforts has improved the school’s image exponentially in one year.…Read More