Digital signage as student recruitment tool

Digital signage shouldn't be used just as a digital bulletin board on campus.

An advanced digital signage system won’t just keep the campus community informed — it will attract students impressed by the tech-savviest of higher-education institutions.

From music to politics to technology, higher-education institutions have always been a proving ground, a place where new concepts are tested and often become commonplace in society.

Not surprisingly, some colleges and universities are again ahead of the curve, this time in adopting new approaches that deliver unified communications (UC), specifically harnessing the convergence of digital signage and video.

Read more about digital signage in higher education:

Texas college teams up with digital signage industry

Digital signage competes for students’ attention

Those in higher education have made substantial investments in communications technology on their campuses, ranging from video and teleconferencing, to digital signage, to full-blown broadcast studios and more.

These vast existing resources, when coupled with a student base and campus culture prone to embrace video, places colleges in a prime position to dramatically enhance their use of UC.

Not only will this result in more impactful, cost-efficient communications that unify thousands of students and staff simultaneously, because video can be easily integrated and managed—but savvier institutions will find themselves on the fast track to improving their reputations as academic leaders and attracting potential students.

One of the greatest opportunities for doing so is with digital signage.

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