New solution lets teachers quickly share instructional content in classrooms with any combination of devices and operating systems, with or without internet access
At TCEA 2016 Convention & Exposition, EXO U launched Ormi, its new BYOD teaching platform, to the North American K12 market.
Ormi (meaning “momentum” in Greek) was engineered to minimize steps and eliminate common interruptions experienced by teachers when attempting to integrate mobile devices into classroom lessons.
Teachers and students (when given permission) can share content to individuals, groups, a central display, or the entire class. Students and teachers can collaborate through group messaging and sharing. Setting up Ormi takes less than two minutes.
More than 8,000 attendees from across the state, country, and internationally attended TCEA, where Ormi’s launch was carried out in two parts: a “Listening Day” and a “Launch Day.” Its Listening Day was part of a global social-media campaign, sponsored by EXO U, to help educators build a roadmap for integrating mobile devices into classroom teaching. On-the-ground activities included roundtable panels with teachers, students and administrators to explore key questions and share ideas.
TCEA roundtables were moderated by Sharon Campbell, a middle school teacher from Napa, CA, who is internationally recognized for building participant-centered, project-based learning models that blend classroom and neighborhood learning. Her students and classroom were used as the model for Project Based Education at the Global Educator’s conference in London and featured in the Taiwan Commonwealth Educators Journal. In 2009, she was named California School Master, the oldest and most prestigious California education award.
EXO U’s management team met with potential partnership and distribution opportunities during the course of the conference aligned to our North American Strategy. In the media suite, VP of Marketing Ian Bryan presented Ormi to all major attending press, including the industry’s top magazines: Scholastic, Tech&Learning, eSchoolnews and more. As part of its “BYOD Listening Project” initiative, EXO U also hosted and moderated 3 panels of educators, administrators and students. Overall, EXO U picked up over 1,500 new followers in social media, and captured video interviews with educators which will be distributed over the coming weeks. News reports and company updates from Ormi’s launch can be found at http://bit.ly/ormilaunch.
“Our launch in the US was carried on the wings of great outcomes from our International launch in January,” said Ian Bryan, Vice President of Marketing at EXO U. “Before TCEA opened, we already had potential partners asking for meetings, hundreds of educators talking on social media, leads coming through the website, and news stories dropping in.”
CEO Kevin Pawsey stated: “The North American launch of Ormi supports our refined go-to-market strategy, formulated in October, to launch with full distribution capability, early in the BYOD market growth surge. This week, we are in Amsterdam at the ISE conference, giving sales demonstrations of Ormi with our new partner we acquired at BETT. We’re very pleased with the potential of this channel to date.”
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