How Much Important is the Content of your Website?


“Only the content of your website gives you promotional leg to stand on”


Everyone wants to make money on the web and so as you. This you can make only if you have a web presence and bring customers to your website and turn leads into sales. Your search engine ranking is the key to the amount of visitors, and the success of your website, finally. But… but… but… this is not an easy task. In the age of tough competition it’s difficult to achieve top ranking on the top search engines and for the top keywords.


Its good to a have website highly rich with animated pictures, graphics but if content of your website is not good then its really not worth to have that. Stunning visual design may do a great job of attracting visitors, but, if in the end, the substance isn’t there, all your effort was in vain.


Content is the most vital part of your website. No matter how good is the design or how fast your site, people visit for content, and that is what you should be giving them. There are so many sites around which have no real content, or are just plain boring with some animated pictures. Good content keeps not only your visitors interested and give you a good site but it can also help you to promote your website.



What I believe is, for any type of business, a plenty of well-written, informative, related content of your website is a prerequisite to infinite success. The more pages and words you have, the more chance you have or being on the top as a search result. You must have heard about Google, EBay, Yahoo, MSN, etc. Would you say that these sites have stunning designs and visual effects…Not at all!! These sites offer information first i.e. content. See, Google gives you one of the best search results; yahoo provides content, news, products, etc in abundance. You will be astonished by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web.


So how can you get high-quality content on your website? There are many ways to add content to your website:



Write Yourself


Writing yourself is the cheapest way of generating the content. But for this you need a good knowledge of your subject to be able to write effectively on it. If you have the skills and time to generate content then this is really the best route to take. You have to focus on your site’s purpose and find a way to balance the information in categories that help communicate your goals.


Hire someone else to Write


If you do not feel confident enough of writing great content yourself, it’s better to hire a good writer to do it for you. But before choosing an appropriate copywriter, but he should possess Search Engine Marketing (SEM) or Search Engine Optimization (SEO) copywriting experience. As you have a website which is selling your business, and your main aim is to bring traffic to your website. So a person with an experience of SEM/SEO can only do wonders for your business.


Last but not the least, If you are running a business and want traffic then there must be more value in writing higher quality content than in redesigning your site or updating your technology. Just get your designing out of the way and let your visitors have what they want, information. I’m not trying to detract from visual design, information design or good technology. Each makes a huge difference in the quality of a web site, but the web site doesn’t stand a chance without content.



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Online Sales Leader Journey Education Marketing, Inc. and Pixar Animation Studios Announce RenderMan® Sales Collaboration



Journey Education Marketing, Inc.
Julie Gates, 562-429-5972
Booth #2626 at SIGGRAPH
Or Pixar Animation Studios
Booth #2177 at SIGGRAPH
Online Sales Leader Journey Education Marketing, Inc. and Pixar Animation Studios Announce RenderMan® Sales Collaboration

JourneyEd brings Pixar’s RenderMan® professional rendering software
to the education market

DALLAS, July 31, 2009 – Today,JourneyEd, a division ofJourney Education Marketing, Inc., announced a major collaboration with Pixar Animation Studios. As the leading online marketer of software to K-12 and college education, JourneyEd will market and sell RenderMan®, Pixar’s professional rendering software, through its website, to high school and college students, educators, schools, and higher education institutions at attractive academic prices.
Both JourneyEd and Pixar’s RenderMan® will exhibit next week at SIGGRAPH2009, the leading international conference on computer graphics and interactive technology. The convention in New Orleans showcases the most respected technical and creative programs focusing on research, science, art, animation, music, gaming, interactivity, education, and the web. Educators and students are invited to drop by the JourneyEd and Pixar booths to see some of the best products.
 “JourneyEd is thrilled to become Pixar’s connection to the education market,” said JourneyEd’s Chief Executive Officer, Michael Fischler. “RenderMan is the software that Pixar uses to create not only its own Academy
Award®-winning animated films, but is also used to render the bulk of visual effects seen in today’s movies. We are delighted that student artists can now access this coveted professional resource among our animation software offerings at a highly attractive price.”
RenderMan® is now available to the education community through JourneyEd at special academic prices, as low as $125 for an annual student subscription, at
 “Pixar is excited to be able to reach out to the education community through JourneyEd, and make RenderMan accessible to the next generation of CG artists,” said Chris Ford, Pixar’s RenderMan Business Director. “JourneyEd is a perfect partner for us, with deep roots in the education market and online sales leadership.”   
            Journey Education Marketing, Inc. (JourneyEd) is the leading multi-channel software marketer to the K-12 and college academic markets. It sells to students, faculty, staff, educational institutions and public school districts. With the addition of the popular K-12 education reseller CCV Software to its business in Feb. 2008, JourneyEd expanded from serving only higher education into the K-12 market. It acquired online retailer Academic Superstore in Jan. 2009. JourneyEd’s Academic eStore Network (AEN), which includes more than 22,000 online stores, offers thousands of market-leading software and technology products, including those published by Microsoft and Adobe, at discounts of up to 85 percent off retail prices to the education community. JourneyEd is also a leader in verifying academic buyers. Call JourneyEd at 800-874-9001 or visit
Pixar Animation Studios, a wholly-owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation.  Creator of some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL•E and most recently, Up. The Northern California studio has won 21 Academy Awards® and its ten films have grossed more than $5 billion at the worldwide box office to date. The next film release from Disney•Pixar is Toy Story 3 (June 18, 2010).
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Tackle global problems through Challenge 20/20

Challenge 20/20 is an internet-based program that pairs K-12 classes from schools in the U.S. with their counterpart classes in schools in other countries. Together the teams of two or three schools tackle real global problems to find solutions that can be implemented at the local level and in their own communities.


Up to $400 for classroom projects from SONIC restaurants

From August 31 through October 1, customers who purchase a small-l through Route 44-sized fountain or frozen drink at SONIC, they can go online and vote for their favorite teacher’s classroom project. Each drink will have a unique code used to place one vote for projects registered. SONIC will fund up to $100,000 of projects with the most votes each Friday for five weeks during the campaign. Though the voting campaign doesn’t begin until late August, teachers are encouraged to visit by August 15 to register their project.


ICIF creates Michael Vergauwen Education Fund

InfoComm International’s foundation, the International Communications Industries Foundation (ICIF), created the Michael Verguwen Education Fund to recognize the career achievements of AV industry leader, Michael Vergauwen. Vergauwen, the COO of AVI Systems and officer of InfoComm International, died in an accident on June 28. 

The Michael Vergauwen Education Fund will foster educational opportunities, enhancing the audiovisual industry’s service to the public through scholarships, curriculum development, community engagement and the promotion of careers in the AV field. Proceeds from investing the fund will be used on an annual basis to create these new educational opportunities, while the balance will be maintained to continue to make investments in the industry on an ongoing basis.
The fund has set an initial target of $100,000 to begin the activities of the fund. Companies and individuals wishing to contribute to this fund should send donations to: Michael Vergauwen Education Fund, ICIF, 11242 Waples Mill Road, Suite 200, Fairfax, VA  22030. Checks should be made payable to the International Communications Industries Foundation. Donations will be tax deductible.


Pearson Wins Iowa Student Record and Transcript Exchange System Project

SALT LAKE CITY, Utah – July 30, 2009 – Pearson today announced the company has been awarded a contract from the state of Iowa for the Iowa Student Record and Transcript Exchange System project. At the center of the project is the National Transcript Center (NTC) provided by Edustructures, part of Pearson’s Assessment & Information group. Edustructures will oversee project implementation and ongoing support of the NTC solution, and will provide project management oversight for deployment of the web-based education portal provided by Choice Solutions. The Iowa Student Record and Transcript Exchange System project is a collaborative effort among four components of the Iowa education community, including the Iowa Department of Education (DE), Regent institutions, community colleges, and local school districts. The DE will serve as the facilitator of the project working with Edustructures for project delivery.

The Student Record and Transcript Exchange System is an expansion of the state’s Project EASIER (Electronic Access System for Iowa Education Records). The NTC solution—branded as the Iowa Transcript Center (ITC)—will facilitate the flow of student transcripts between Iowa high schools and postsecondary institutions as well as the flow of student records between Iowa school districts, thereby significantly reducing the workload of district administrators. This implementation also includes a permanent electronic transcript repository designed to provide a central location for all final high school transcripts. In addition, the project includes a secure, single sign-on, enterprise-grade web-based portal – branded as the Iowa EdFusion Portal – that can be used by school district personnel, postsecondary institutions and the DE to easily and quickly access transcripts.

The key goals of the project include:

·      Facilitating the ability to analyze and examine longitudinal data at the local, postsecondary, and state level for relationships and patterns that affect student progress and improvement

·      Ensuring portability of student school records by standardizing the data and automating the electronic transfer of student records when students move between  districts within the state of Iowa

·      Reducing the administrative burden for school districts by automating the secure delivery of an estimated 200,000 student transcripts to postsecondary institutions annually

·      Providing a secure, user-friendly, web-based portal that will serve the data accessibility needs of the citizens of Iowa, including parents, students, school districts, and postsecondary institutions

·      Delivering secure data accessibility that will assist the DE in meeting state and federal reporting requirements


“This project is a critical next step in meeting the DE’s objectives for easing the workload of school districts, standardizing education data, and improving data accessibility for all Iowa citizens. Given our objectives, we knew we needed a solutions provider experienced in successfully delivering integrated data solutions for education,” said Jim Addy, Iowa Department of Education. Pearson is uniquely qualified to help us deliver on our vision, providing technology, project management, and partnering with third-party vendor to meet our needs. In particular, NTC offers a very comprehensive solution for exchanging electronic student records, Edustructures has an impressive track-record for successfully delivering on statewide, mission-critical data management solutions, and Choice Solutions provides an enterprise-grade education portal.”


"The Iowa Department of Education—supported by funding from the state legislature—is on the forefront of envisioning and deploying solutions that provide the linkages between data and educational improvement,” said Steve Curtis, president of Edustructures. "We’re pleased to be chosen to deliver a solution that will serve the state’s constituents now and into the future.”


About Pearson
Pearson (NYSE:PSO), the global leader in education and education technology, reaches and engages today’s digital natives with effective and personalized learning, as well as dedicated professional development for their teachers.  This commitment is demonstrated in the company’s investment in innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. The company’s respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, PEMSolutions, Stanford 10, SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others.  Pearson’s comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson’s commitment to education for all is supported by the global philanthropic initiatives of the Pearson Foundation.  Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to


About Edustructures
Edustructures, a Pearson company (NYSE: PSO), is the recognized leader in enterprise interoperability solutions for the PK-20 education market. Through its SIFWorks® integration platform, National Transcript Center solution, comprehensive professional services, and relationships with business partners and educators, Edustructures connects the systems that power education. For more information about Edustructures, please visit



Optical Image Technology Announces New TAP Leadership


July 29, 2009 – State College, PA
  • Optical Image Technology’s (OIT) Technical Advisory Panel (TAP) has named two co-conveners to lead the group from July 1, 2009 through June 30, 2011. Greg Cook, from Michigan Millers Mutual Insurance Company, will continue as a co-convener for a second two-year term. Frank Santiago, from Colgate-Palmolive, has taken the place of Steve Emrick, CDIA+, from Broadcast Music Inc. (BMI), whose two-year term of service ended on June 30.
  • TAP provides a formal mechanism for idea exchanges on technology; innovative uses of OIT’s DocFinity suite of document imaging, document management, and business process management software; and ideas for future product development.
  • The panel, which is comprised of seventeen customers from insurance, healthcare, higher education, financial, and other industry sectors, also includes representation from OIT’s partners.
  • “The Technical Advisory Panel has helped us to keep a pulse on customer needs and has played a valuable role in our product development, documentation, and support programs.  We are fortunate to have strong leaders and members with innovative and inquiring minds, whose insights ultimately benefit all DocFinity users.  We look forward to working closely with the panel as more products and services are developed to enhance our latest release.” – Ron Prichard, President, Optical Image Technology
About Optical Image Technology, Inc. (
Optical Image Technology’s software makes information manageable and companies more profitable. Since 1986, OIT and its DocFinity® suite of workflow and document management software have helped businesses solve their document management and business process needs. OIT offers robust, flexible products including document imaging, workflow, and Web services. Organizations see an ROI and improved productivity with DocFinity.

Students Awarded ESRI Software in Geospatial Technology Section of SkillsUSA Championships

Redlands, California–Winning students in the Geospatial Technology competition, part of the National SkillsUSA Championships recently held in Kansas City, Missouri, were awarded prize packages that included ESRI’s ArcGIS software.

SkillsUSA was founded in 1965 as the Vocational Industrial Clubs of America with a mandate to provide formal leadership and training for high school students preparing for employment after graduation. It now includes college students in some sections. The program’s goal is to increase technical and vocational skills among young people to enhance their employment opportunities.

Timothy Hales from Central Piedmont Community College in North Carolina was the gold medalist in the geospatial technology competition and received a comprehensive ArcGIS software package that included ArcView and four extensions as well as a cash prize. Silver and bronze medalists Denver Dobbins and Rachel Harris, respectively, both from Central New Mexico Community College, also won ArcGIS software and cash awards.

All contestants submitted written proposals for a campus garden site suitability study based on the program developed by Digital Quest, Inc., which creates geographic information system (GIS) training courses and awards certifications recognized by the U.S. Department of Labor. Solutions were developed using ArcGIS, and project findings were presented in both written and oral reports. Contestants were also required to take a written examination.

Eddie Hanebuth, president of Digital Quest, was instrumental in convincing the directors of SkillsUSA to include GIS in its program. Commenting on the competition, he said, "This contest is designed to be very difficult. The winner will have proven that they understand and can implement a full range of geospatial skills. This includes project management, software usage, map layouts, report writing, and data prep. The winner should prove to be a highly sought-after employee.

"As the economy forces both companies and institutions to put more emphasis on cost-cutting measures, geospatial technology is poised to be the go to technology. The ability to find geography-based cost reductions is unique to geospatial technology. Employers in both the private and government sectors are looking for ways to shave budgets, and geospatial technology can deliver. The future is bright for students and employees that can use geospatial technology wherever they are employed."

Dr. Tom Baker, ESRI’s education industry Internet manager and one of the competition judges, stated, "The level of ability exhibited by the participants in the Geospatial Technology contest was impressive. It is clear that the educational efforts by ESRI, Digital Quest, and others, are working. Spatial thinking and GIS skills are increasing among our secondary and university students, who will provide great benefit to society as they fill an important workforce need utilizing GIS technology."

# # #

About ESRI
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

ESRI, the ESRI globe logo, GIS by ESRI, ArcGIS,, and are trademarks, registered trademarks, or service marks of ESRI in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein may be trademarks or registered trademarks of their respective trademark owners.

Press Information:
Image Available upon Request
Jim Baumann, ESRI
Tel.: 909-793-2853, extension 1-1807
E-mail (press only):
General Information:



Computer firm bills NYC Ed Dept. some $250K per consultant

The computer firm that billed taxpayers an average of $250,000 last year for each of 63 full-time consultants it gave the New York City Department of Education appears to have paid those consultants just a fraction of that amount, reports the New York Daily News. Future Technology Associates (FTA) has held a no-bid contract from the city DOE for the past four years to integrate the school system’s financial management software with that of other city agencies. Under the contract, the company–which seems to have no other clients–received more than $15.7 million from the school system in fiscal year 2009. Since it began its work for the DOE, Future Technology Associates has filed 19 applications with the U.S. Department of Labor for permission to hire foreign workers under temporary H-1B visas. On those applications, it claimed to be paying those employees from $45,000 to $80,000, with the average at $65,000. Those salaries represent about one-fourth what FTA charged the city for those workers. As the Daily News reported last week, the company’s only official addresses, on Schermerhorn St. in New York City and its "headquarters" in Jacksonville, Fla., are mail drops. DOE officials defend the quality of FTA’s work. They say its rates are "better than competitive" when compared with the rest of corporate America…

Click here for the full story


Back to School Listening With Audio-Technica Headphones

Dear Editor:

Students will be going back to school soon, and many of them will be traveling to colleges and schools away from home. They’ll have to study hard, but when they need a break to enjoy their favorite music, Audio-Technica offers a variety of high-quality headphones for relaxing in the dorm, jogging, exercising or traveling to and from campus.

The ATH-ANC7b on-ear and ATH-ANC3 in-ear headphones even have a noise-cancelling feature that blocks out distracting outside noise, to help students concentrate on studying.


Following are descriptions of headphones that are ideal for students (and even their parents). All are available online or in stores including the Apple Store® (models and colors may vary by retailer).

I can provide product review samples, high-resolution images and additional information. Please contact me at or 631-645-5668.

Note: links to product profiles and high-resolution images on the Audio-Technica website are in the descriptions and at the end of this e-mail.


Frank Doris

ATH-ANC7b QuietPoint® Active Noise-Cancelling Headphones (SRP: $219.95, available August 2009)

The Audio-Technica ATH-ANC7b QuietPoint® active noise-cancelling over-ear headphones offer an outstanding combination of exceptional sound quality and 85% noise cancellation—making them ideal for when you want to listen to favorite music—or when you want to study and concentrate, undisturbed by the hustle and bustle of the outside world.

The ATH-ANC7b offers superior audio performance, comfort and convenience. Its 40 mm drivers and powerful neodymium magnets deliver clear, accurate sound with impactful bass, superb midrange and treble detail and precise imaging.

The ATH-ANC7b employs QuietPoint active noise-cancellation technology that detects environmental noise and applies a corresponding sound-cancelling signal to block up to 85% of outside noise. The headphones are ideal for use with the Apple® iPod®, iPhoneand iPod touch® portable music and DVD players, laptop computers, in-flight entertainment systems and other devices.

The ATH-ANC7b also works when the noise-cancelling function is turned off, and operates in passive mode without batteries. The headphones fold for storage and come with two 1.6 m (5.2′) and 1.0 m (3.3′) detachable cables, AAA battery, a 1/4-inch adapter, an airline adapter and a hard carrying case.

ATH-ANC3 QuietPoint Active Noise-Cancelling In-Ear Headphones (SRP: $169.95)

For those who prefer an in-ear noise-cancelling design, the Audio-Technica ATH-ANC3 QuietPoint® headphones combine outstanding sound quality with superior 85% noise reduction performance.

The ATH-ANC3 is ideal for use when students want to listen to the music without distractions—and it’s also perfect for blocking out environmental noise when studying or listening to books on tape or educational podcasts.

The ATH-ANC3 is supplied with small, medium and large eartips for a customized fit. The ATH-ANC3’s audio functions when its noise-cancelling function is turned off, and audio can be heard without batteries in this passive mode. It can also be used in noise-cancelling-only mode without audio.

The ATH-ANC3 is supplied with a hard carrying case, an adjustable cable and additional extension cable, an airline adapter, a clothing clip and an AAA battery.

ATH-FC700A On-Ear Headphones (SRP: $119.95)

The lightweight, ultraportable ATH-FC700A headphones deliver the full spectrum of high-fidelity sound – and they’re available in a variety of eye-catching colors including red, purple, white and black.

The ATH-FC700A’s articulated earpieces and headband enable the headphones to fold into an extremely compact configuration for easy storage and portability. Soft, cushioned ear pads offer a comfortable fit, and seal against ambient noise.

The ATH-FC700A is designed to provide superior audio quality, incorporating powerful drivers and magnets for pure, natural, full-range sound. The headphones come with a travel pouch, a 1.6-foot (0.5 mm) cord and a 3.3-foot (1.0 mm) extension cord.

ATH-CK1W In-Ear Headphones for Women (SRP: $59.95)

Audio-Technica’s ATH-CK1W in-ear headphones are designed for women and girls who want to listen in their own fashion. They’re available in dazzling green, orange, pink, purple, white and yellow, to match any style from glamorous to funky. All colors come with matching, decorative and durable metal carrying cases and cord wraps.


The ATH-CK1W comes with three interchangeable XS, S and M size earpieces to provide superior comfort. Despite their miniature size, these high-value in-ear headphones deliver remarkably expansive, natural sound quality. The drivers combine high efficiency with full frequency response that lets you hear all the bass, midrange and treble of all your favorite music.

ATH-ES3W Portable On-Ear Headphones for Women (SRP: $99.95)

Most headphones don’t make a fashion statement – but the Audio-Technica ATH-ES3W is no ordinary headphone. It’s available in eye-catching, vibrant metallic finishes including blue, green, pink, and silver.  The headphones’ sleek design sets it apart – as well as anyone who’s wearing it.

The ATH-ES3W’s cushioned ear pads offer total comfort, and the ear cups fold flat for easy portability in the supplied durable travel bag. The headphones’ large-diameter 28 mm drivers provide exceptional clarity with articulate bass, a richly detailed midrange and extended high frequencies. The ATH-ES3W comes with a cord wrap to keep the headphone cord organized and tangle-free. 

ATH-ON3W Portable Headphones for Women (SRP: $69.95)

The stylish, distinctive-looking ATH-ON3W portable on-ear women’s headphones are perfect for the savvy listener, offering an exceptional combination of appealing looks, great sound and total convenience.

The ATH-ON3W is available in dark gray, teal blue, pink, white and black (black model ATH-ON3ABK). The headphones are slim and ultralight, with comfortable cushioned ear pads. The minimized headband is adjustable, and the earpieces swivel for fold-flat portability and storage. The ATH-ON3W also comes with a cord wrap. The headphones utilize a 30 mm rare-earth-magnet driver that delivers amazingly clear and dynamic sound from any  music source.

Apple, iPod, iPod touch and Apple Store are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

Links to product profiles and high-resolution photos on the Audio-Technica website:

ATH-ANC7b QuietPoint® Active Noise-Cancelling Headphones

ATH-ANC3 QuietPoint® Active Noise-Cancelling In-Ear Headphones

ATH-FC700A On-Ear Headphones

ATH-CK1W In-Ear Headphones for Women

ATH-ES3W Portable On-Ear Headphones for Women

ATH-ON3W Portable On-Ear Headphones for Women

ATH-ON3ABK Portable On-Ear Black Headphones