[caption id="attachment_96460" align="alignleft" width="150" caption="eBooks make up only 5 percent of Scholastic's sales of children's books now, but the company hopes Storia will change that."][/caption]

A leading publisher of children's books is taking a big step into the electronic market: Scholastic Inc. is developing an app called Storia, which includes around 1,300 eBooks and multimedia eBooks that can be bought directly from the publisher or from retailers.

Such favorite picture book series as "Clifford the Big Red Dog" and "Ready, Freddy!" will be in digital format for the first time. The app also will...

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