Public school parents who are “very dissatisfied” with their child’s school are 2.5 times more likely to switch to a charter school than parents who are “very satisfied,” according to a new study by scholars at Rice University’s Jones Graduate School of Business.

Specifically, among parents who are “very dissatisfied,” 57 percent were “very/somewhat” likely to switch to a charter school, compared with 22 percent of the parents who are “very satisfied.”

The inaugural 2017 Collaborative for Customer-Based Execution and Strategy (C-CUBES) Benchmark K-12 School Study is based on a nationally representative online survey of 7,259 parents conducted during October through November.

The goal of the ongoing study is to provide an evidence-based approach to incorporate the stakeholder input in strategic planning and execution for public schools. The margin of error was plus or minus 1 percent at the 95 percent level of confidence.

(Next page: How do parents view the education their children will receive in charter schools?)


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