Public school parents who are “very dissatisfied” with their child’s school are 2.5 times more likely to switch to a charter school than parents who are “very satisfied,” according to a new study by scholars at Rice University’s Jones Graduate School of Business.

Specifically, among parents who are “very dissatisfied,” 57 percent were “very/somewhat” likely to switch to a charter school, compared with 22 percent of the parents who are “very satisfied.”

The inaugural 2017 Collaborative for Customer-Based Execution and Strategy (C-CUBES) Benchmark K-12 School Study is based on a nationally representative online survey of 7,259 parents conducted during October through November.

The goal of the ongoing study is to provide an evidence-based approach to incorporate the stakeholder input in strategic planning and execution for public schools. The margin of error was plus or minus 1 percent at the 95 percent level of confidence.

(Next page: How do parents view the education their children will receive in charter schools?)

About the Author:

Laura Ascione

Laura Ascione is the Managing Editor, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. When she isn't wrangling her two children, Laura enjoys running, photography, home improvement, and rooting for the Terps. Find Laura on Twitter: @eSN_Laura http://twitter.com/eSN_Laura


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